At Retiring not Shy! we love to promote brands, products, events, ideas, and things that will inform and inspire those planning and enjoying their retirement. We offer sponsored posts, social media shout outs and advertising packages. Ask us about our Bronze, Silver and Gold packages or allow us to tailor a campaign to meet your specific needs.
Brands we have worked with include:
Our blog is rapidly gaining prominence within our target market and has been featured in the media including the following :
We have also been awarded a Sunshine Coast Senior Leadership Award as Emerging Leaders in the area of Ageism Disruption.
Our readership is growing quickly; both our subscriber numbers and our social media following. Our followers have money to spend on products that can help them make the most out of retirement.
To help you assess whether your brand is suited to our readers, we provide the following broad overview of our readership:
- Amongst their top interests (based on Google Analytics) are:
- Travel – hotels and accommodation
- Real Estate – residential properties for sale
- Dating Services
- Home and Garden Décor and Services
- Apparel and Accessories
- Landscape Design
- Home Furnishings
- Superannuation and Retirement Finances
- The majority of our readership (approximately 90%) is 45 years and older.
- Approximately 67% are located in Australia, with 10% in each of New Zealand and the United States.
- 85% are female.
Some of the product types we know are of great interest to our readers include:
- Travel and travel related products– domestic and international – flights, accommodation, tours, luggage etc.
- Décor and home improvement products and services
- Clothing and footwear for men and women – particularly clothing well suited to travel and post corporate lifestyles
- Entertainment products
- Emerging & innovative technology
- Hobby related products in areas such as music, art, photography, gardening, creative writing etc.
- Health related services such as home doctor services
- Practical financial advice from agencies such as the Australian Taxation Office, the Australian Stock Exchange
- Retirement financial planning, investment and advisory services
Advertising spots are available on the right-hand side bar of Retiring not Shy! Because we limit the number of advertising spots on site, you’ll achieve great cut-through with our engaged audience. For more information on spot sizes or to advertise on our blog site, contact us for rates and availability.
If you have a product you would like us to review or an event you wish to invite us to, then please contact us by email to firstname.lastname@example.org or via our contact form or by post to:
Retiring not Shy!
PO Box 574, 1 Admiral Place
Noosaville QLD 4566
You can also call Jan on +61 409 213 448
You can find out more about us on our About Us page
Please note our personal ethos precludes us from promoting businesses or products which we consider breach the following guidance:
- Food containing genetically modified ingredients
- Financially irresponsible or potentially predatory products
- Products that focus on retirees as pedestrian, old and sad (we prefer to focus on fun and actively engaged in life)
A very general reference reflecting our thinking on investment products may be found on the Responsible Investment Association Australasia (RIAA) web site http://responsibleinvestment.org/
We look forward to engaging with you to discuss how we can best work together to grow your business brand.
Read our Disclosure Policy